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Preparing Your Website for Black Friday

Increase sales, improve customer experience, and avoid data breaches during the 2021 holiday season.

Black Friday and the holiday shopping season are important events in the eCommerce calendar and can make or break a business. 

Despite website owners typically preparing months in advance of Black Friday, the cultural climate in the UK in 2021 means a new approach is required. The COVID-19 pandemic, and the impact of Brexit on the UK’s supply chain affecting stock levels, means that business critical customer journeys may need to be changed and monitored frequently in the run up to the big day. 

It is essential website owners correctly prepare and monitor websites to keep their website up, serving happy customers, and most importantly secure. 

In this white paper: 

  • View the latest Black Friday and holiday season statistics.
  • Learn how to improve your website’s uptime, performance and keep shoppers secure.
  • Gain insights into the 2021 holiday season predictions.
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